LAUREN DAVID PEDEN

W: laurendavidpeden.com E: lpeden@nyc.rr.com

PROFESSIONAL SUMMARY

Accomplished senior-level copywriter, brand content specialist, innovative storyteller and creative collaborator with extensive global brand development, audience engagement and project management expertise across multiple platforms at premier organizations, including Vogue, Tiffany & Co. and startup M.Gemi. Significant experience orchestrating diverse multidisciplinary, global and freelance teams across industry sectors, including fashion, retail, media and publishing. Deep expertise in editorial & marketing copy writing, editing, digital & print strategy, advertising, media relations and journalism. Comfortable collaborating with editors, authors, artists, designers, celebrities and highly creative professionals as well as analytical, commercially driven executive management.

EXPERIENCE

M.GEMI / VICE PRESIDENT, EDITORIAL COPY 2018 – 2019

Oversaw storytelling and copy development for direct-to-consumer Italian luxury footwear brand across all platforms, including website, mobile, email, social, video, print and retail. Managed copy team, co-managed 6- person creative team.

TIFFANY & CO. / GLOBAL COPY DIRECTOR 2014 – 2017

Developed and maintained the brand voice consistently across all print, digital and public relations channels for both consumer and corporate communications at $4 billion American luxury jewelry and specialty retailer. Led 9-person copywriting team in all aspects of global communication, including advertising, catalogues, retail, e-commerce & social, product positioning, naming & packaging, press and event assets. 



CONSULTANT / EDITORIAL / BRAND CONTENT SPECIALIST 1997 – PresenT

Work as consultant & project advisor to top-notch global marketing clients and write editorial articles for various publications. 


• MARKETING/ADVERTISING

Write brand marketing, advertising, e-commerce and video copy for a diverse client base, including Shopify, Esquire, Chandelier Creative, Bumble and bumble, Moda Operandi, Melissa Joy Manning, Jacadi Paris, Lucky Magazine, Rue La La, LOFT, Olay, Mary Kay, Grand Marnier and Canon. Conceived and produced Zappos Life, a series of Zappos print magalos with a circulation of one million per issue, oversaw all elements of creation, content and design, and supervised team of 10 people. 


• MAGAZINES/BOOKS

Contribute editorial articles to The New York Times, Elle.com, Editorialist, Surface, SHOWstudio, Dossier, Plastique, Time Out, Allure, Glamour, Self, GQ, Travel + Leisure, Essence, Marie Claire, Bride’s, NY Post and Coast. Author of The Mystical Arts book series, co-author of Let’s Get Real! Exercise Your Right to a Healthy Body, Herbal Folk Medicine: An A to Z Guide, and Integrative Medicine. 


THE FASHION INFORMER / EDITORIAL DIRECTOR 2007 – 2016

Founded fashion news site featuring exclusive event and trend pieces, runway reviews and designer profiles, acquiring over 20K followers over course of 9-year run. Featured on The Cut, The Daily, Jezebel, Fashionologie, Style.com, Vogue.com UK, Exposed Zippers and Full Frontal Fashion.

VOGUE.COM UK / NEW YORK CORRESPONDENT 2007 – 2011

Represented British Vogue in New York fashion industry.

AHALIFE / EDITORIAL / CREATIVE DIRECTOR 2010

Founding editorial/creative director of curated e-commerce marketplace that launched during Spring 2011 NYFW.


VEVANT / EDITORIAL / CREATIVE DIRECTOR 2010

Founding editorial/creative director of digital fashion magazine/professional networking/e-commerce site and official online fashion media sponsor of Mercedes-Benz Fall 2010 NYFW.


VOGUE / COPY DIRECTOR 2006 – 2009

Worked as copy director at Vogue Studio, the magazine’s in-house advertising agency.


FASHION WIRE DAILY (FWD) / CONTRIBUTING EDITOR 2004 – 2007

Acted as lead reporter at pioneering fashion news website. 



EDUCATION 


• WESTCHESTER COMMUNITY COLLEGE / A.A. in English